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Blog posts

You already know how important blogging is for your business. 

But, here are a few fun facts in case "your friend" needs some brushing up...

1. Blogging drives traffic
According to HubSpot, businesses that blog gain 55% more website visitors than their non-blogging counterparts. More important, those B2C bloggers get 88% more leads per month than businesses who don't blog. 

Every blog you post creates a new index-worthy page on your website--a bow to the almighty SEO-- and this shareable content helps you get discovered via social media. 

2. Traffic turns into leads

Your blog post delivers new leads (a.k.a. engaged readers interested in what you're selling) to your digi-door.* 

* website

3. Blogging establishes industry cred

By consistently creating thoughtful and informative content that benefits your target audience, you'll establish yourself as an authority in their eyes.

You're building trust and educating your market.

4. Serious long-term results

Let's say your blog post goes up today, getting you 100 views and 10 new leads. Not bad, but tomorrow it gets another 60 views and 5 more leads as more people discover the post through social media and your subscribers catch up on their inbox.

Now, there is no stopping it.

Your blog post is now ranking in search engines and will continue to generate traffic for weeks, months and even years to come. 

Blogging is a critical piece of inbound marketing. 

Ick. 

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